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Lulu.com 5 Steps to Customer Centricity by Koert Breebaart
Companies are no longer in the business of selling products and services they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity awardwinning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us the Customer Champions with a balanced understanding of the most important aspects of Customer Experience Management a practical guide to set companywide customer targets and examples illustrations and war stories from different industries on how the concepts are applied.show more