Description
T and F CRC A Handbook Of Media And Communication Research Qualitative And Quantitative Methodologies by Klaus Bruhn Jensen
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media.
Key Features:-
- Each chapter addresses shifting configurations of established media organizations, media discourses,
- The introduction and one further chapter probe changing conceptions on mass and interpersonal, onlin
- The introduction and one further chapter probe changing conceptions on mass and interpersonal, onlin