Description
Taylor & Francis Ltd A Level Media Studiesthe Essential Introduction 2019 Edition by Pete Bennett, Sarah Casey Benyahia
A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range of learning exercises.The book's overall approach is gradual immersion, assuming no prior knowledge of the subject. Starting with an overview of the discipline, the book moves on to develop increasingly sophisticated ideas whilst repeatedly reinforcing the basic principles of media studies. Each component of media studies is illustrated with practical examples and guided exercises that demonstrate the application of theories and concepts. In addition, numerous case studies offer examples of media studies in practice. Working through these examples, students will acquire the skill set and confidence to tackle the analysis of media products and the discussion of media issues to the standard required at A Level. The focus is on contemporary media, but there is also full acknowledgement of historical precedents, as well as the significance of social, cultural, political and economic contexts.With its clear structure and integrative approach, A Level Media Studies is the ideal introductory resource for students and teachers. List of figures. List of tables. Chapter 1. This Is Media Studies Chapter 2. Media Language: Analysing a Media Product: An Introduction to Semiotics Chapter 3. Fictions and Realities: A Television Case Study Chapter 4. Media in a Historical Context Chapter 5. Theory and Debates: The Media Audience Chapter 6. Media Language and Representations: Inequality and Difference Chapter 7. Social and Cultural Contexts Chapter 8. Persuasion: Advertising, Marketing and Propaganda Chapter 9. Media in an Economic Context Chapter 10. Theory and Debates in Hypermodern Times: Where Does Meaning Come From? Chapter 11. Media in a Political Context Chapter 12. Media Shorts: A Collection of Readings Index