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Indiana A Theory of Semiotics 1979 Edition by Umberto Eco
"...the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism "...draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship...raises many fascinating questions." -Language in Society "...a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism "...the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.