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AFFINITY,BEYOND BRANDING at Meripustak

AFFINITY,BEYOND BRANDING by Martin Goldfarb, Rupa Publications India

Books from same Author: Martin Goldfarb

Books from same Publisher: Rupa Publications India

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    • General Information  
    Author(s)Martin Goldfarb
    PublisherRupa Publications India
    ISBN9788129118820
    Pages300
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2011

    Description

    Rupa Publications India AFFINITY,BEYOND BRANDING by Martin Goldfarb

    Affinity is a new concept, a new way of thinking This book examines cultural consumer anthropology It is about observing and understanding consumer behaviour and influencing that behaviour


    Social Science
    Economics
    History
    Sociology
    Political Science
    Public Relation

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