More Details about Aaker on Branding: 20 Principles That Drive Success

General Information  
Author(s)David Aaker
PublisherSAGE Publications India Pvt Ltd
ISBN9789351503903
Pages252
BindingPaperback
LanguageEnglish
Publish YearAugust 2015

Description

Did you know Brands Are Assets?
Do you know how to create a Brand Vision?
Is it possible to bring a Brand to Life?
This is the definitive book that answers these questions and more...
Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.