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Aaker on Branding: 20 Principles That Drive Success

Aaker on Branding: 20 Principles That Drive Success
Books from same Author: David Aaker
Books from same Publisher: SAGE Publications India Pvt Ltd

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Description

Did you know Brands Are Assets?
Do you know how to create a Brand Vision?
Is it possible to bring a Brand to Life?
This is the definitive book that answers these questions and more...
Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

More Details About Aaker on Branding: 20 Principles That Drive Success
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General Information
Author(s)David Aaker
PublisherSAGE Publications India Pvt Ltd
ISBN9789351503903
Pages252
BindingPaperback
LanguageEnglish
Publish YearAugust 2015
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