Description
S Chand Publishing Advertising Principles and Practice by Ruchi Gupta
The book is for the students of B.Com., M.Com, B.B.A., MBA and other professional courses. Mainly the book covers the principles on the basis of Advertising. The book has been divided into three parts.Unit I - Basics of Advertising. In addition to the above three parts the book also has a separate section "ADDITIONAL CASE STUDIES".Advertising Glossery also given at the end of the book. The book has been written keeping in mind the curriculum requirements as per the different syllabus of Indian Universities. The book is printed in double colour with good quality of paper and beautiful get up.