Description
Astral International Pvt Ltd Agricultural Marketing in 2 Vols by Kumar and K Nirmal Ravi
About the Book: Agricultural Marketing in 2 Vols Having a thorough knowledge on the fundamental aspects of any subject is essential to analyze and understand its advanced versions. The same is conceptualized in this text book entitled, Agricultural Marketing, as it dealt all the basic concepts of marketing of agricultural produce in India and thus, explained the related advanced versions in a more analytical manner. Though several books were authored in the field of agricultural marketing, this book is relatively a significant achievement, as it offered simple and lucid explanation for different concepts and primarily designed as an aid for those teaching agricultural marketing. This material is relevant to undergraduate and postgraduate students pursuing Agricultural Marketing Management, Agricultural Economics, Agribusiness Management etc. This book harbours an up-dated and standard material on the various aspects of Agricultural Marketing duly covering the latest syllabi as prescribed by the several State Agricultural Universities in India. Hope this volume will also be very useful to the students, who desire to be competent enough in various competitive examinations. Content Foreword Preface Authors Note Acronyms Volume 1 1. Definitions of Market 1 2. Agricultural Marketing or Agri-Marketing 3. Classification of Agricultural Markets 4. Market Structure-Conduct-Performance Paradigm (SCPP) 5. Agricultural Marketing Functions 6. Market Functionaries: Institutional Approach of Agricultural Marketing 7. Present Agricultural Marketing System (PAMS) in India Volume 2 8. Governments Interventions in Agricultural Marketing 9. Marketing of Agricultural Inputs 10. Marketing Efficiency in Transacting Agricultural Produce 11. Price Determination of Agricultural Produce/Commodities 12. Indian Agricultural Marketing in the Context of World Trade Agreement References About the Author: K Niraml Ravi Kumar K. Nirmal Ravi Kumar is presently working as an Associate Professor and H