Description
Taylor & Francis Ltd Air Transportationa Management Perspective 2015 Edition by John Wensveen
Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development. Contents: Foreword, Vijay Poonoosamy; Foreword, Tewolde Gebremariam; Preface. Part I An Introduction to Air Transportation: The airline industry: trends, challenges and strategies; Aviation: an overview; Historical perspective; Air transportation: regulators and associations; The general aviation industry. Part II Structure and Economics of the Airlines: The airline industry; Economic characteristics of the airlines. Part III Managerial Aspects of Airlines: Airline management and organization; Forecasting methods; Airline passenger marketing; #Airlines in social media; Airline pricing, demand, and output determination; Air cargo; Principles of airline scheduling; Fleet planning: the aircraft selection process; Airline labor relations; Airline financing. Part IV The International Scene: International aviation. Appendix: career planning in aviation; Glossary; Index.