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Kogan Page India Pvt. Limited An Introduction to Market & Social Research by Karen Adams Lan Brace
An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research it follows the syllabus and contains regular revision sections to help candidates study for the exam.
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