Description
John Wiley Attention Hacking - The Power Of Social Media Selling In Insurance And Finance by Robin Kiera
A guide for insurance and other industries to staying on customers' radarsAttention Hacking The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true but think about it―products that enhance wealth accumulation health and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products but the tools and strategies in this book will help you get significantly closer―without pouring millions into marketing.In this book Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains step by step how you too can reach millions of people through the relevant channels. Before you can make a sale you need to get the customer’s attention. Attention Hacking leads you straight to that goal.Learn how to position yourself and your company as influencers among your target marketSell insurance through savvy social media strategy and online marketingGet customers' attention with strategic content on LinkedIn TikTok Facebook and moreRecognize and abandon outdated strategies and marketing channelsFor CEOs and other decision makers in insurance and finance Attention Hacking The Power of Social Media Selling in Insurance and Finance is a revelation showing that any industry―even the ones no one wants to hear about―can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.