Description
JOHN WILEY Book Yourself Solid The Fastest Easiest And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling 3Rd Edition 2017 Edition by Michael Port
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. * Build a solid foundation for a stellar public image * Enhance your reputation for trust and credibility * Perfect your pitch and pricing to attract higher-caliber clients * Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. Acknowledgments ixAuthor's Note xiPreface xvMODULE ONE Your Foundation 1Chapter 1 The Red Velvet Rope Policy 3Chapter 2 Why People Buy What You're Selling 16Chapter 3 Develop a Personal Brand 32Chapter 4 How to Talk About What You Do 48MODULE TWO Building Trust and Credibility 61Chapter 5 Becoming a Likeable Expert in Your Field 63Chapter 6 The Book Yourself Solid Sales Cycle Process 76Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95Chapter 8 The Power of Information Products 108MODULE THREE Simple Selling and Perfect Pricing 125Chapter 9 Perfect Pricing 127Chapter 10 Super Simple Selling 141MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies 151Chapter 11 The Book Yourself Solid Networking Strategy 155Chapter 12 The Book Yourself Solid Direct Outreach Strategy 177Chapter 13 The Book Yourself Solid Referral Strategy 199Chapter 14 The Book Yourself Solid Speaking Strategy 210Chapter 15 The Book Yourself Solid Writing Strategy 237Chapter 16 The Book Yourself Solid Web Strategy 256PART 1: Designing Your Website 258PART 2: Getting Visitors to Your Website 270PART 3: Building Your Social Media Platform 281Final Thoughts 290References 293How to Reach Michael Port 295About the Author 296 Index 297