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Brands As Engines For Profit at Meripustak

Brands As Engines For Profit by JONES, McGraw Hill

Books from same Author: JONES

Books from same Publisher: McGraw Hill

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General Information  
Author(s)JONES
PublisherMcGraw Hill
ISBN9781259005893
BindingHardcover
LanguageEnglish
Publish YearJanuary 2012

Description

McGraw Hill Brands As Engines For Profit by JONES

Key Features:-

  • Hands-on and fact-based recommendations for the Indian market
  • How advertising drives brands
  • How to launch and establish new brands
  • The growth and enrichment of brands
  • Brand management


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