Description
Apress Build Run And Sell Your Apple Consulting Practice: Business And Marketing For Ios And Mac Start Ups by Charles Edge
Chapter 1: Building The Offerchapter 2: Beyond Serviceschapter 3: Hiring And Human Resourceschapter 4: Accounting 101Chapter 5: Buying Software To Automate The Businesschapter 6: Making Friends: Developing Partnershipschapter 7: Engaging In Free And In Guerilla Marketingchapter 8: Using Public Relationschapter 9: Advertisingchapter 10: The Art Of Sellingchapter 11: Diversifying Your Portfoliochapter 12: When To Stop Growingchapter 13: Selling The Companychapter 14: The Part Time Ownerchapter 15: Buying A Companieschapter 16: Running A Consulting Practice Inside A Larger Companyappendix A: Getting Into A Rythmappendix B: Common Apple Termsappendix C: Sample Managed Services Agreementappendix D: Using Trendlines In Excelappendix E: Common Job Titlesappendix F: Device Scorecardappendix G: Additional Reading