Description
Pearson Business Agility Strategies for Gaining Competitive Advantage through Mobile Business Solutions 2001 Edition by Nicholas Evans
Mobile business technology is arriving fast, making it possible for businesses to combine process agility with technical agility in entirely new ways -- and achieve powerful competitive advantage. In this business-focused book, leading consultant Nicholas D. Evans cuts through the hype, clearly articulating the business strategies and execution techniques that are already driving value for early m-Business adopters. The book relies extensively on real-world case studies, presents tested metrics, and covers the entire process of deploying m-Business applications, from start to finish. From start to finish, Evans approaches the wireless Web from the hard-nosed perspective of the business strategist and those responsible for executing on m-Business initiatives. He walks through the design of an m-Business, introducing new process models for m-Business agility, and showing them at work in the Fortune 500 and other leading companies. He then introduces a complete strategic roadmap for m-Business, shows how to transform your m-Business goals into a working architectural framework that can evolve based on growth and experience, and walks through technology selection and implementation. For every decision-maker.