Description
Pearson Education Business Analytics With Management Science Models And Methods by Arben Asllani
This book is designed to help students and practitioners use business analytics to improve decision-making systems. It sets itself apart from the competition by emphasizing the application of practical management science techniques in business analytics, rather than the theoretical. Drawing on 20+ years of teaching and consulting experience, Dr. Arben Asllani introduces decision analytics through realistic examples and intuitive explanations — not complex formulae and theoretical definitions. Throughout, Asllani helps practitioners focus more on the crucial input-output aspects of decision making — and less upon internal model complexities that can usually be "delegated" to software.
Salient Features
The first practical, managerial guide to decision modeling and analytics
Improve decision-making by applying practical management science techniques to business analytics
Teaches through realistic examples and intuitive explanations proven through 20+ years of MBA-level teaching experience
Helps practitioners focus more on key decision-making inputs and outputs, not internal model complexities they can rely on software to handle
Presents success stories showing how each chapter's key concepts can be applied to improve decision-making
Provides Excel templates, heuristics, algorithms, tips, and user-friendly interfaces that make ""big data"" decision models easier to create and use
Table of Content
Chapter 1 Business Analytics with Management Science
Chapter 2 Introduction to Linear Programming
Chapter 3 Business Analytics with Linear Programming
Chapter 4 Business Analytics with Nonlinear Programming
Chapter 5 Business Analytics with Goal Programming
Chapter 6 Business Analytics with Integer Programming
Chapter 7 Business Analytics with Shipment Models
Chapter 8 Marketing Analytics with Linear Programming
Chapter 9 Marketing Analytics with Multiple Goals
Chapter 10 Business Analytics with Simulation
Appendix A Excel Tools for the Management Scientist
Appendix B A Brief Tour of Solver