Description
Pearson Business Communication Essentials International Edition 2011 Edition by Courtland L. Bovee, John V. Thill
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.The fifth edition includes updated and new content on social media and technology. Available with mybcommlab! Practice Makes Polished-mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today's business landscape. Visit mybcommlab.com to find out more. Table of contents :- PART 1: BUSINESS COMMUNICATION FOUNDATIONS Chapter 1. Understanding Business Communication in Today's Workplace Chapter 2. Mastering Team Skills and Interpersonal Communication PART 2: THE THREE-STEP WRITING PROCESS Chapter 3. Planning Business Messages Chapter 4. Writing Business Messages Chapter 5. Completing Business Messages PART 3: BRIEF BUSINESS MESSAGES Chapter 6. Crafting Messages for Electronic Media Chapter 7. Writing Routine and Positive Messages Chapter 8. Writing Negative Messages Chapter 9. Writing Persuasive Messages PART 4: LONGER BUSINESS MESSAGES Chapter 10. Understanding and Planning Reports and Proposals Chapter 11. Writing and Completing Reports and Proposals Chapter 12. Developing Oral and Online Presentations PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS Chapter 13. Building Careers and Writing ResumesChapter 14. Applying and Interviewing for EmploymentAppendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Report SourcesAppendix C: Correction Symbols