Description
PEARSON Business Communication Today 14Th Edition Global Edition 2017 Edition by Courtland L. Bovee and John V. Thill
For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding. MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor.Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. 1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Digital Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages 13. Finding, Evaluation, and Processing Information 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals 16. Developing Presentations in a Social Media Environment 17. Enhancing Presentations with Slides and Other Visuals 18. Building Careers and Writing Resumes 19. Applying and Interviewing for Employment