Description
T&F INDIA Business Policy And Strategy: The Art Of Compettition 7Th Edition by CHERYL VAN DEUSEN STEVEN WILLIMSON & HAROLD C. BABSON
The Art of Competition. By analyzing functions such as marketing production operations and finance Business Policy and Strategy The Art of Competition demonstrates how to formulate implement and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy the book blends theory with practicality to define the business environment resulting in a text that provides students with the necessary background for making strategic decisions.show more