Description
PEARSON INDIA Business Research Method by BAJPAI
Business Research Methods 2e provides students with the knowledge understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book the latest edition has been extensively revised to include the necessary updates.