Description

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics backed by solid theory. The expertise and practical experience is evident in the realistic Snapshots, Close-Ups, Pic Profiles, and case studies found throughout the text.

More Details about Business Research Methods

General Information  
Author(s)Cooper
PublisherMcGraw Hill
ISBN9781259001857
Pages988
LanguageEnglish
Publish YearJanuary 2012