Description
Cengage Business Research Methods 2019 Edition by William Zikmund, Christina Quinlan, Jon Carr, Mitch Griffin, Barry Babin
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks._x000D_ Table of Contents :- _x000D_
Part I: Introduction _x000D_
1. Introducing Business Research _x000D_
2. Developing Research Skills _x000D_
3. Understanding Research Ethics _x000D_
4. Understanding Research Philosophy _x000D_
5. The Role of Theory _x000D_
Part II: Beginning the Research Process _x000D_
6. The Literature Review _x000D_
7. Quantitative Research: An Introduction to Measurement_x000D_
8. Qualitative Research: An Introduction _x000D_
9. Research Methodology and Design _x000D_
10. Understanding Populations and Sampling _x000D_
11. Writing the Research Proposal _x000D_
Part III: Data Gathering _x000D_
12. Fieldwork _x000D_
13. Using Observation _x000D_
14. Using Interviews and Focus Groups _x000D_
15. Surveys and Questionnaires _x000D_
16. Attitude Measurement _x000D_
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Part IV: Dealing with Data _x000D_
17. Managing Data and Introducing Data Analysis _x000D_
18. Analysing Qualitative Data _x000D_
19. Analysing Quantitative Data _x000D_
20. Completing and Presenting the Research_x000D_