Description
Cengage India Business Research Methods 8Th Edition by Zikmund
A good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods. Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration. Key Features: Extensive elaboration of statistical data analyses including SPSS screenshots, expanded content on important topics relevant for business research, Enhanced insight into critical issues in each chapter, examples of business situations in developed as well as emerging countries, chapter vignettes—Each chapter opens with a story relevant to the material featured in that particular chapter, rich pedagogy to ensure better learning outcomes.