Description
Taylor & Francis Ltd Business Travel And Tourism by SWARBROOKE
Business Travel and Tourism provides a comprehensive international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world Business Travel and Tourism explores a broad range of issues including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social economic and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences exhibitions and incentive travel packagesCase studies include Disneyland Paris Hong Kong Amsterdam RAI International Exhibition and Congress Centre Hilton Page and Moy Marketing Lufthansa Air France and Legoland UK.Business Travel and Tourism is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level or those taking tourism options in leisure business studies hospitality management or geography.show more