Description
World Scientific Business analytics Progress on Applications In Asia Pacific by Jorge L C Sanz (Ed)
The rapid development of business analytics is impacting all enterprise competences profoundly and classical business professions are being redefined by a much deeper interplay between business and information systems. As computing capabilities for analysis has moved outside the it glass-house and into the sphere of individual workers, they are no longer the exclusive domain of it professionals but rather accessible to all employees. Complex open-source data analytics packages and client-level visualization tools deployed in desktops and laptops equip virtually any end-user with the instruments to carry out significant analytical tasks. All the while, the drive to improve ‘customer experience’ has heightened the demand for data involving customers, providers and entire ecosystems.