Description
Cengage Business in Context An Introduction to Business and its Environment 2019 Edition by David Needle, Jane Burns
Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle's style whilst new co-author Jane Burns brings over 20 years of industry experience._x000D_ Table of Contents :- _x000D_
1. The Concept of Business in Context _x000D_
Part I: The Environmental Context _x000D_
2. Globalization _x000D_
3. The Environment and Business: The Economy and the State _x000D_
4. The Environment and Business: Technology and Labour _x000D_
5. Cultural and Institutional Frameworks _x000D_
Part II: Organisational and Strategic Contexts _x000D_
6. Organizational Aspects of Business _x000D_
7. Management and Leadership _x000D_
8. Strategy _x000D_
9. Business Ethics and Corporate Social Responsibility _x000D_
Part III: The Activities Context _x000D_
10. Innovation _x000D_
11. Operations _x000D_
12. Marketing _x000D_
13. Human Resource Management _x000D_
14. Finance and Accounting_x000D_