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Kogan Page India Pvt. Limited Business to Business Market Research by Ruth McNeil
Practical and authoritative this book is the definitive guide to B2B market research. Taking a clear step-by-step approach it describes and explains the various tools techniques and processes of research that are undertaken entirely within the business sphere. Topical and up-to-date Business to Business Market Research contains the very latest thinking on research techniques the use of market research and global activity. Ruth McNeil encourages readers to learn from the experience of others develop core skills and apply market research effectively. Part of the Market Research in Practice series and published in association with the Market Research Society Business to Business Market Research is an invaluable guide for students market researchers and research users alike. Fully international in scope it contains a large number of real-life case studies - demonstrating examples of B2B research in practice its applications and its uses.
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