Description
McGraw Hill Consumer Behavior by HAWKINS
Consumer Behavior - Building Marketing Strategy, by Hawkins, Mothersbaugh and Mookerjee expands on the ongoing strategic focus that this book had brought about from its last edition. A complete text in many aspects, the book serves the need of the student in every respect.
Key Features:-
- Strong pedagogy
- Consumer decision processes
- Post purchase processes, customer satisfaction and customer commitment