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Cases In Entrepreneurship: The Venture Creation Process at Meripustak

Cases In Entrepreneurship: The Venture Creation Process by Eric A Morse and Ronald K Mitchell, SAGE Publications India Pvt Ltd

Books from same Author: Eric A Morse and Ronald K Mitchell

Books from same Publisher: SAGE Publications India Pvt Ltd

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General Information  
Author(s)Eric A Morse and Ronald K Mitchell
PublisherSAGE Publications India Pvt Ltd
ISBN9788178298634
Pages448
BindingPaperback
LanguageEnglish
Publish YearOctober 2007

Description

SAGE Publications India Pvt Ltd Cases In Entrepreneurship: The Venture Creation Process by Eric A Morse and Ronald K Mitchell

Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:
- Searching for ideas
- Screening those ideas for business opportunity
- Planning how to exploit the opportunity
- Financing the opportunity
- Setting up // Starting up the business
- Growing the business
- Harvesting the value created in the business


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