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Kogan Page India Pvt. Limited Cheap: The Real Cost of The Glob.Trend for BargainsDis by David Bosshart
In most developed countries in almost every trade sector prices have decreased considerably over the last few years – in some cases by more than 20 per cent. The choice of products on offer is immense and customers are inundated with a vast range of goods costing very little money. In this compelling powerful and shocking account of society’s greedy over-consumption David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet Wal-Mart Aldi Hennes and Mauritz and Disney and reveals some substantial paradoxes in their business strategies.
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