Description
Taylor & Francis Communication Research Measures Iii A Sourcebook 1St Edition by Elizabeth E. Graham
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others.This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines. Part I: Measurement Trends and Issues 1. Measurement in Interpersonal CommunicationCarolyn K. Shue and Glen H. Stamp2. Measurement in Family CommunicationJeffrey T. Child and Shawn C. Starcher3. Measurement in Health CommunicationNichole Egbert and Catherine E. Goodall4. Measurement in Instructional CommunicationJoseph P. Mazer and Elizabeth E. Graham5. Measurement in Intergroup CommunicationAngela M. Hosek and Valerie Rubinsky6. Measurement in Organizational CommunicationHeather L. Walther and Andrea L. Meluch7. Measurement in Sports CommunicationBryan E. Denham8. Measurement in Public RelationsKathleen Stansberry9. Measurement in Computer-Mediated CommunicationNicholas David Bowman and Cathlin V. Clark-Gordon10. Measurement in Intercultural and Cross-Cultural CommunicationStephen M. Croucher and Stephanie Kelly11. Measurement in Mass CommunicationTang Tang and L. Meghan MahoneyPart II: Measure Profiles