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Conflicting Accounts at Meripustak

Conflicting Accounts by Kevin Goldman, Simon & Schuster

Books from same Author: Kevin Goldman

Books from same Publisher: Simon & Schuster

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General Information  
Author(s)Kevin Goldman
PublisherSimon & Schuster
EditionEdition Statement Reprint
ISBN9780684835532
Pages400
BindingPaperback
LanguageEnglish
Publish YearApril 1998

Description

Simon & Schuster Conflicting Accounts by Kevin Goldman

In this fascinating and in-depth depiction of corporate greed and the politics of power go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok.On December 16 1994 a bloodletting took place in the stylish boardroom at Saatchi & Saatchi once the worlds largest advertising agency. The cofounders of the company Maurice and Charles Saatchi were fired after threats by the firms shareholders but less than a month later Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients.With expansive research and eye-opening interviews Kevin Goldman effortlessly explores this dramatic saga from the early audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever Conflicting Accounts is an unputdownable and masterful work perfect for fans of Mad Men and The Smartest Guys in the Room.show more


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