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Consumer Behavior A Managerial Perspective at Meripustak

Consumer Behavior A Managerial Perspective by Dheeraj Sharma Jagdish N. Sheth, Cengage Learning India

Books from same Author: Dheeraj Sharma Jagdish N. Sheth

Books from same Publisher: Cengage Learning India

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General Information  
Author(s)Dheeraj Sharma Jagdish N. Sheth
PublisherCengage Learning India
ISBN9788131528532
Pages556
BindingPaperback
LanguageEnglish
Publish YearDecember 2015

Description

Cengage Learning India Consumer Behavior A Managerial Perspective by Dheeraj Sharma Jagdish N. Sheth

Consumer Behavior goes beyond the conventional subject matter of most consumer behavior textbooks focusing not only on the role of consumers as buyers but also on their roles as users and payers. This book primarily focusses on consumer behavior from a managerial perspective emphasizing marketing strategy and marketing management making this more appropriate for upper level or graduate level courses. This book adopts a Consumer Values framework to demonstrate how consumer behavior is driven by the market values that consumers seek helping readers to understand the decision-making process. The six-value framework offers marketers an avenue to practice the relationship orientation and as a result achieve consumer satisfaction and retention.


Management
Business Research
CAT
MBA

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