Shopping Cart
0 Item in Cart

Consumer-Driven Innovation In Food And Personal Care Products
Click for related books: Jaeger & Macfie

Rating  
(80 Ratings)

Retail Price: 21613.00/-
Price: 17290.00/-
Inclusive all taxes
20.00% OFF
Sold By: Machwan

Offer 1: Get 20.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 20.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Only 3 Left In Stock Click For New Edition
Select Quantity :


Key Features
  • Provides expert insight into the changes in the global market place and developments in research met
  • Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are a
  • Chapters review the different viewpoints on consumer research methods and statistics for NPD
Description

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.

More Details About Consumer-Driven Innovation In Food And Personal Care Products
General Information
Author(s)Jaeger & Macfie
PublisherWoodhead Publishing
ISBN9781845695675
Pages704
BindingHardcover
LanguageEnglish
Publish YearAugust 2010
Reviews of Consumer-Driven Innovation In Food And Personal Care Products
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS