More Details about Contemporary Strategy Analysis: Text And Cases 8th Edition

General Information  
Author(s)Robert M Grant
PublisherJohn Wiley
Publish YearJanuary 2015


In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.

Key Features:-

  • The Tools of Strategy Analysis
  • Business Strategy and the Quest for Competitive Advantage
  • Corporate Strategy