Description
New York University Press Contemporary Latina/o Media Production Circulation Politics 2014 Edition by Arlene Davila, Yeidy M. Rivero
The cultural politics creating and consuming Latina/o mass media. Just ten years ago, discussions ofLatina/o media could be safely reduced to a handful of TV channels, dominatedby Univision and Telemundo. Today, dramatic changes in the global politicaleconomy have resulted in an unprecedented rise in major new media ventures forLatinos as everyone seems to want a piece of the Latina/o media market. Whilecurrent scholarship on Latina/o media have mostly revolved around importantissues of representation and stereotypes, this approach does not provide theentire story.In Contemporary Latina/o Media,Arlene Davila and Yeidy M. Rivero bring together an impressive range of leadingscholars to move beyond analyses of media representations, going behind thescenes to explore issues of production, circulation, consumption, and politicaleconomy that affect Latina/o mass media. Working across the disciplines ofLatina/o media, cultural studies, and communication, the contributors examinehow Latinos are being affected both by the continued Latin Americanization ofgenres, products, and audiences, as well as by the whitewashing of "mainstream"Hollywood media where Latinos have been consistently bypassed. While focusingon Spanish-language television and radio, the essays also touch on the state ofLatinos in prime-time television and in digital and alternative media. Using atransnational approach, the volume as a whole explores the ownership,importation, and circulation of talent and content from Latin America, placingthe dynamics of the global political economy and cultural politics in theforeground of contemporary analysis of Latina/o media. Table of contents :- Part I. Production 1. Corporate Transnationalism: The US Hispanic and 21 Latin American Television Industries Juan Pinon 2. Converging from the South: Mexican Television in the 44 United States Rodrigo Gomez, Toby Miller, and Andre Dorce 3. NuvoTV: Will It Withstand the Competition? 62 Henry Puente 4. One Language, One Nation, and One Vision: 82 NBC Latino, Fusion, and Fox News Latino Christopher Joseph Westgate 5. The Gang's Not All Here: The State of Latinos in 103 Contemporary US Media Frances Negron-Muntaner 6. Latinos at the Margins of Celebrity Culture: 125 Image Sales and the Politics of Paparazzi Vanessa Diaz Part II. Circulation, Distribution, Policy 7. Anatomy of a Protest: Grey's Anatomy, Colombia's 149 A corazon abierto, and the Politicization of a Format Yeidy M. Rivero 8. Colombianidades Export Market 169 Omar Rincon and Maria Paula Martinez 9. The Role of Media Policy in Shaping the US Latino 186 Radio Industry Mari Castaneda 10. Lost in Translation: The Politics of Race and Language 206 in Spanish-Language Radio Ratings Dolores Ines Casillas 11. The Dark Side of Transnational Latinidad: 223 Narcocorridos and the Branding of Authenticity Hector Amaya Part III. Cultural Politics 12. "No Papers, No Fear": DREAM Activism, New Social 245 Media, and the Queering of Immigrant Rights