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Kogan Page India Pvt. Limited Corporate Reputation The Brand & The Bottom Line 3/ed by Roger Haywood
All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. Corporate Reputation the Brand and the Bottom Line draws on real-life experience to give the reader clear guidance on how to plan promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.
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