Description
John Wiley & Sons Inc Corporate Social Responsibility by Philip Kotler , Nancy Lee
Today corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility Philip Kotler one of the worlds foremost voices on business and marketing and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes design charity initiatives gain employee support and evaluate their efforts. They also provide all the best practices and cuttingedge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twentyfive business leaders from socially responsible companies this is the bible for todays good corporate citizen.