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Creating Passion Brands at Meripustak

Creating Passion Brands by Helen Edwards Derek Day, Kogan Page India Pvt. Limited

Books from same Author: Helen Edwards Derek Day

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Helen Edwards Derek Day
    PublisherKogan Page India Pvt. Limited
    ISBN9788175545311
    Pages244
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page India Pvt. Limited Creating Passion Brands by Helen Edwards Derek Day

    Brands are at a crossroads. Today s marketers face flat growth regulated markets rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim the brands with a burning inner fire and the courage to live by their beliefs. Passion brands not passive brands.



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