Description
Business Expert Press Demand Forecasting for Managers by Stephan Kolassa Enno Siemsen
Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business and thats why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason the authors start out from the very basics and provide a nontechnical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics statistics or operations research. It is designed to serve as a first introduction to the nonexpert such as a manager overseeing a forecasting group or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.show more