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John Wiley & Sons Inc Developing Products In Half The Time : New Rules, New Tools by Preston G. Smith , Donald G. Reinertsen
Advance praise for Developing Products in Half the Time Second Edition New Rules New Tools Preston G. Smith Donald G. Reinertsen This is an exceptional book! Get a new highlighter before you start. There are so many ah has in each chapter you will never make it through with an old one. Don LaCombe Ford Motor Company Product Development Process Leadership An excellent book with a strong treatment of the cycletime consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue. Andrew Aquart Director Product Development Cordis a Johnson & Johnson Company This is practical useful stuff for people competing in highly competitive fast moving business. Dr. Paul Borrill Chief Scientist Sun Microsystems 3M has absorbed many of the tools from the original edition and this new one will be even more useful. The topic of incremental innovation is crucial to us and I really appreciate its balanced treatment. Ronald H. Kubinski Manager New Product Commercialization Services 3M Company As the authors correctly point out the Fuzzy Front End is the least expensive place to reduce cycle time.
This book is one of the only sources of concepts methods and metrics for compressing this critical portion of the development process. David M. Lewis Product Manager Eastman Kodak Co. Using these tools weve more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fasttomarket techniques and the icons in the margins highlight the opportunities and pitfalls. Mike Brennan Vice President of Product Development Black & Decker