Description
John Wiley and Sons Ltd Digital Business Start-Up Work by Cheryl Rickman
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business startup journey begins here. From the bestselling author of The Small Business Startup Workbook Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business covering the full journey from idea to exit with easytoimplement strategies to make your online venture an ongoing success. With a combination of tips exercises checklists anecdotes case studies and lessons learned by business leaders this workbook will guide you through each step of digital business.
Learn how to: * Assess whether your business idea will work online/digitally * Choose the right business model for your proposition and avoid wasting time * Assess demand viability and uncover untapped needs and gaps in the market * Build a usable engaging website and mobile app * Create a buzz using social networking * Drive high quality traffic to your site and convert visitors into paying customers * Use search engine optimization (SEO) and marketing (SEM) tools effectively * Raise finance and protect your business * Build and maintain a strong brand * Recruit and retain a strong team * Sell the business or find a suitable successor. Reviews for the book: `If you want advice on starting your own internet business dont ask me read this book instead. It is more uptodate and costs far less than a good lunch.` Nick Jenkins Founder of Moonpig.com `This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.` Scott WeaversWright CEO of Kiddicare.com and MD of Morrison.com (nonfood) `If you read just one book on digital business make it this one.It is inspirational informative and interactive in equal measure.
Highly recommended!` Rowan Gormley Founder and CEO of NakedWines.com `Interspersed with inspiring and useful stories from successful entrepreneurs this book can help aspiring business owners through a stepbystep process of refining their startup ideas and building a solid business.` Elizabeth Varley Founder and CEO of TechHub