Description
Cengage India E-Business 10Th Edition by Schneider
E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-Business, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing and the latest development in online payment processing systems.
Key Features:-
- Illustrating important points with actual business cases
- Examines the impact of the 2009 recession on electronic commerce
- Covers the recent rapid e-commerce growth in China and the developing world
- Explains how social media are being used in online marketing and growth strategies
- Discusses emerging issues in technology-enabled outsourcing
- Includes the latest developments in online payment processing systems