This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.

Key Features:-

  • New chapter on "Marketing"in the Context of electronic commerce.
  • Updated chapters on Internet Advertising & Search Engines and Directory Services
  • Technology and Application oriented approach
  • Multi-tiered architectural framework in explaining e-commerce
  • Internet security issues and electronic payment concepts discussed
  • Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc.

More Details about E-Commerce 3E

General Information  
PublisherMcGraw Hill
Publish YearSeptember 2008