E-Commerce 3E at Meripustak

E-Commerce 3E

Books from same Author: Bhasker

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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General Information  
Author(s)Bhasker
PublisherMcGraw Hill
ISBN9780070264328
Pages488
LanguageEnglish
Publish YearSeptember 2008

Description

McGraw Hill E-Commerce 3E by Bhasker

This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.


Key Features:-

  • New chapter on "Marketing"in the Context of electronic commerce.
  • Updated chapters on Internet Advertising & Search Engines and Directory Services
  • Technology and Application oriented approach
  • Multi-tiered architectural framework in explaining e-commerce
  • Internet security issues and electronic payment concepts discussed
  • Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc.