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E-Commerce 3E

E-Commerce 3E
Books from same Author: Bhasker
Books from same Publisher: McGraw Hill

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Key Features
  • New chapter on "Marketing"in the Context of electronic commerce.
  • Updated chapters on Internet Advertising & Search Engines and Directory Services
  • Technology and Application oriented approach
  • Multi-tiered architectural framework in explaining e-commerce
  • Internet security issues and electronic payment concepts discussed
  • Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc.
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Description

This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.

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General Information
Author(s)Bhasker
PublisherMcGraw Hill
ISBN9780070264328
Pages488
LanguageEnglish
Publish YearSeptember 2008
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