Description
Cengage Learning, Inc Economics For Managers Ise by Mark Hirschey
The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus. Table of contents
PART One: OVERVIEW OF MANAGERIAL ECONOMICS.
1. Nature and Scope of Managerial Economics.
2. Economic Optimization.
3. Demand and Supply.
PART Two: DEMAND ANALYSIS.
4. Consumer Demand.
5. Market Demand.
6. Market Demand Estimation.
7. Forecasting.
PART Three: PRODUCTION AND COMPETITIVE MARKETS.
8. Production Analysis.
9. Cost Analysis and Estimation.
10.Competitive Markets.
11. Performance and Strategy in Competitive Markets.
PART Four: IMPERFECT COMPETITION.
12. Monopoly and Monopsony.
13. Monopolistic Competition and Oligopoly.
14. Game Theory and Competitive Strategy.
15. Pricing Practices.
16. Markets for Labor and Other Inputs.
PART Five: LONG-TERM INVESTMENT DECISIONS.
17. Risk Analysis.
18. Capital Budgeting.
19. Organization Structure and Corporate Governance.
20. Government in the Market Economy. About Mark Hirschey
Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.