Description
Cengage Electronic Commerce 2016 Edition by Gary Schneider
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action._x000D_ Table of Contents :- _x000D_
PART I: INTRODUCTION._x000D_
1. Introduction to Electronic Commerce._x000D_
2. Technology Infrastructure: The Internet and the World Wide Web._x000D_
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE._x000D_
3. Selling on the Web._x000D_
4. Marketing on the Web._x000D_
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs._x000D_
6. Social Networking, Mobile Commerce, and Online Auctions._x000D_
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues._x000D_
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE._x000D_
8. Web Server Hardware and Software._x000D_
9. Electronic Commerce Software._x000D_
10. Electronic Commerce Security._x000D_
11. Payment Systems for Electronic Commerce._x000D_
PART IV: INTEGRATION._x000D_
12. Planning for Electronic Commerce._x000D_