Description
ROWMAN & LITTLEFIELD Embracing Social Media A Practical Guide to Manage Risk and Leverage Opportunity 2014 Edition by Kristin Magette
The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional-it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development.Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include:*Encouragement and support for education leaders working to bring social media into their school systems.*A compelling case for why social media matters to schools*Understanding the risks and fears of social media in schools*Steps to develop policy, procedures, and guidelines that manage social media's risks and leverage its opportunities in a school system*Examples of how social media can be used in the classroom for teaching and learning*Best practices for using social media as a communications tool*Specific strategies for managing challenging situations on social media Table of contents :- AcknowledgmentsPrefaceDedicationCHAPTER 1Why This Matters to Schools*Our "constantly connected" worldo"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.*Bring the Digital World Into the Classroom*Communicate With Parents and Patrons*Harness the Social Share*Engage With Parents*Support Your Employees*Protect Your ReputationCHAPTER 2Why Are We Afraid?*Angry People Will Make Us Look Bad*We Need Filters to Protect Us*Ugly HeadlinesCHAPTER 3Getting Started*Articulate Your VisionoWhere Do You Want To Go?oWhat Are Your Opportunities?oWhat Are Your Challenges or Barriers?*Grow Your Group*Test the WatersCHAPTER 4Policy: Expectations and Consequences*Writing Your Policy*Bullying and Social Media*Handbook Guidelines for Employees*Getting Your Board on BoardCHAPTER 5Procedures: Organize the Chaos*Information Sharing FormoMake It Short, Simple, and PainlessoEmbed Key Policies and GuidelinesoCreate Value for the Employee*Direct Support*Social Media Champions*Comments and ResponsesCHAPTER 6Professional Development: Educate and Empower*Starting Out Right*The Digital Tattoo*Ongoing SupportoTraining New TeachersoAnnual Reminders to All EmployeesoOccasional InserviceoInformal Discussion GroupsoSocial Media Champions*Student Privacy*Monitoring Accounts*Expand the PLNCHAPTER 7Social Media Best Practices*Writing Your Post*What's a Hashtag?*Make Sure Your Message Gets ThroughoUse Photos and VideooLink to ContentoMonitor TrendsoFacebook AlgorithmsoTwitteroInstagramoYouTube and Vine*Paying for Posts*Measuring Your Work*Be Strategic About Your Use*Facebook BasicsCHAPTER 8Teaching and Learning*Real-World Relevance*Hashtags to Extend the Classroom*Digital Citizenship*Partnering With Parents*Empowering ParentsCHAPTER 9Communicating to Families and Other Stakeholders*Tune into Station WII-FM*What Wins*Building a Site for Communications*Growing a Community*Let Your Fans Post*Community Guidelines*Tell Your StoryCHAPTER 10When Social Media Isn't Easy: Nasty Comments and Crisis Events*Ugly CommentsoProvide a Simple, Unemotional ResponseoPrivately Contact the CommenteroSolve Problems, but Don't Debate*Nasty Posts on Other Pages*Stand Up for Employees*Sharing Bad News*Use the Power of SocialoIt's FastoFans Are PassionateoPeople Want to Share*Be PreparedCONCLUSION