Description
Taxmann Entrepreneur’s Basic Guide To Digital Marketing 1st Edition 2024 by Mihika Goswami
Maintaining a robust online presence has become imperative for staying competitive in the swiftly evolving business landscape, marked by advancing technology. This book emerges as a pivotal text in this context, designed to simplify the complexities of digital marketing for entrepreneurs and students alike. This book synthesises first-hand experiences from various e-commerce platforms and endeavours, offering practical and universally applicable insights across industries. Translating complex digital marketing strategies into digestible insights empowers readers to craft impactful online presences and confidently navigate the digital world. This book not only aids in academic and business successes but also inspires innovation and forward-thinking in the digital marketing sphere.
The book caters to two primary audiences:
Entrepreneurs seeking to establish their ventures online but have limited knowledge of digital marketing. The book serves as a valuable resource, elaborating on available tools and simplifying complex digital marketing concepts
Students aspiring to deepen their understanding of digital marketing. It bridges academic knowledge with real-world applications, covering theoretical foundations, historical perspectives, and future trends, preparing students for a successful career in digital marketing
The Present Publication is the latest 2024 edition, authored by Mihika Goswami, with the following noteworthy features:
[Addressing Core Needs] Tailored for visionary entrepreneurs with limited digital marketing knowledge and students aspiring to master the field, this book guides the reader to the path to leveraging digital platforms effectively
[Comprehensive Coverage] From the essentials of digital marketing to the exploration of its historical roots and from embracing current trends to preparing for future advancements, this book spans a broad spectrum of topics
[Practical Insights] Built on real-world experiences, it breaks down digital marketing into understandable chunks, providing a step-by-step approach to harnessing digital tools and strategies
[Future-Ready Learning] With sections on the impact of digital marketing post-pandemic and the upcoming advancements like AI and the Metaverse, readers are prepared for the next wave of marketing evolution
The detailed contents of this book are as follows:
Introduction to Marketing
Importance of Marketing in Business and Management
Critical for customer acquisition and retention
Essential for maintaining profitability and reputation
Provides a competitive edge and fosters innovation
Historical Perspective
Traces the evolution of digital technologies
Explores the integration of these technologies in marketing
Digitalisation
History of digital technologies and their impact on marketing
Introduction to Digital Marketing
Definitions and basic concepts
E-commerce fundamentals
Benefits and challenges of e-commerce
Relationship between e-commerce and digital marketing
Global marketing and its facilitation through digital marketing
7C’s of Digital Marketing
A comprehensive exploration of the 7 C’s framework
Advantages of Digital Marketing
Detailed advantages over traditional marketing approaches
Marketing Funnel
Comparison between traditional and digital marketing funnels
Distinction between sales and marketing funnels
Types of Digital Marketing (Digital Marketing Strategies)
Content Marketing
Strategies, importance, and content creation tips
Viral Marketing
Techniques for creating viral content and discovering relevant hashtags
Social Media Marketing
Overview of metrics, platforms, and advertising, including campaign goals and types of ads
Email Marketing
Benefits, cautionary advice, and campaign management
Affiliate Marketing
Types and advantages
Influencer Marketing
Campaign types, influencer categories, and efficiency measurement
Search Engine Marketing
SEO basics, types, and voice search optimisation
Comparison of SEO with Pay-Per-Click (PPC) and affiliate marketing
Mobile Marketing
App marketing, campaign types, and advantages
Performance Marketing
Omni Channel Marketing
Benefits and setup guidance
Multi-Channel Marketing
Benefits, setup instructions, and comparison with Omni Channel marketing
Disadvantages of Digital Marketing
Outlines potential drawbacks and challenges
Impact of Digital Marketing Post-Pandemic
Analysis of changes and adaptations in the digital marketing landscape
Upcoming Advancements
Role of AI in Marketing
Benefits and integration methods
Metaverse
Exploration of the Metaverse and its significance in marketing, including the role of AI