Description
Pearson Entrepreneurship by Lambing
For Courses In Entrepreneurship And Small Business Management. At The Heart Of A Successful Business Is A Sound Business Plan. Capturing This Reality Entrepreneurship 4Th Edition Focuses On Basic Entrepreneurial Concepts And Demonstrates How To Develop An Effective And Thorough Business Plan. Organized In Two-Parts It Discusses Ways To Start Manage And Grow A Business All Within The Context Of A Sound Business Plan. Unique In Emphasis It Blends Theory And Practice Current Entrepreneurial Research And Concerns And Step-By-Step Guidelines For Developing A Business Plan. Case Examples And Sample Business Plans Keep Readers Motivated And Help Them Learn How To Transform Their Own Ideas Into Their Own Entrepreneurial Success.Show More