Description
Vijay Nicole Entrepreneurship Theory & Practice by Raj Shankar
This book combines well-researched theory and a practioner's view. It knits within its chapters, the various motifs of an entrepreneurship weave right from opportunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises. Features * The book anchors in ground reality, the proven theories in the domain of Entrepreneurship * Written from the Indian context the book provides invaluable insights into what works and what doesn’t in India * Written from a practitioner’s perspective the book contains checklists,